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Creative Director

Company Name:
Creative Alignments
Famous Brands International is one of the world's leading and largest franchisors in the premium snack-food industry, featuring Mrs. Fields Cookies and TCBY as our core brands. We are the largest retailer of freshly baked specialty cookies and brownies and the largest retailer of soft-serve frozen yogurt in the United States. We operate through a network of nearly 1,000 retail locations domestically and operate in 21 countries internationally. We are dedicated and intently focused on delighting our consumer.
The Creative Director is responsible for the strategy, integration and execution of TCBY and Mrs. Fields design activities. The Director will lead the development, implementation, and optimization of key digital, eCommerce, catalog, mobile, in-store, and other marketing materials. This position ensures that all brand creative is consistent with Famous Brands International's marketing and corporate brand standards, enhances our strategic initiatives, and ultimately drives sales.
Responsibilities
Monitor and manage all creative elements across Mrs. Fields and TCBY brands
Responsible for creative articulation of the brands strategy and character
Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project
Create brand style guidelines, typography, composition and layouts
Ensure brand guidelines are applied consistently across all mediums including in-store POP, product catalogs, packaging, social media platforms, eCommerce properties, etc.
Lead creation, layout, and art direction (including photography) for gifting catalogs
Develop creative to support brand marketing plans
Manage workflow of all creative projects ensuring they are on time and budget
Manage art direction as needed
Recruit and develop both in-house and outsourced creative talent including designers, copy writers, photographers, etc.
Provide quality control over concepts and projects
Work within very tight timelines
Qualifications
Bachelor's Degree in Fine Arts from four year college/university
Minimum of 5 years of design experience in an agency or in-house setting
Previous supervisory experience of a creative team
5+ years of experience managing brand catalog and eCommerce creative
Advanced knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop, Flash)
Experience with Adobe AfterEffects & video editing (a plus) needed for this position
Knowledge of HTML, DHTML CSS, Actionscript & Drupal Mac platform
A strong working knowledge of experience design, brand development, interactive
Print and web design capabilities: must know how to work in both media for integrated
Ability to lead projects from concept to completion. Apply best practices in user interface
Ability to make evaluative judgments
Ability to communicate effectively, both orally and in writing
Ability to supervise and train employees, to include organizing, prioritizing, and scheduling
Advanced knowledge of printing and pre-press production
Excellent written and verbal communication skills
Ability to adhere to tight deadlines and turn edits quickly
Ability to prioritize and manage multiple projects simultaneously
Passion, Integrity, and Energy!
All candidates must submit a link to an online portfolio along with their resume for review.
Date: 2014-07-23
Country: US
State: CO
City: Louisville

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